ATOI Archives · the beauty endeavor

ATOI Skincare is a niche French skincare brand. I normally stay away from French skincare due to the typical strong perfumed scented products. When ATOI...

about me

Welcome to my blog! I'm Michelle an artist turned nurse and a long-time beauty addict. I created this blog to help anyone in their beauty endeavors by sharing swatches, comparing products, writing reviews of makeup, hair care, skin care & niche fragrances.

I have been an active member of various online beauty communities for over twenty years—starting with MakeupAlley. I love all areas of beauty from luxury to affordable. I look for what works with the best overall user experience.

I established this blog in 2014 and have written over 1200 posts. I've tried thousands of products over the decades making it easy to compare and cut through the marketing and hype.

I focus on well-aging. I have Rosacea and my skin is now dry as I'm going through normal aging and Perimenopausal hormonal changes. I was combo for years and have been through hormonal acne plus pregnancy changes. Being in my mid-forties I look for products that actually deliver on their results.

See more about me HERE

I have a ton of skincare & beauty tips on Instagram that aren't on this blog. Click below.

Tag: ATOI

ATOI Skincare: Revitalizing Collagen Milk & Toner