Florence Archives · the beauty endeavor

Hi everyone. These last two weeks have been busy. Lots of upcoming projects plus some colds which have put me behind (what else is new)....

about me

Welcome to my blog! I'm Michelle an artist turned nurse and a long-time beauty addict. I created this blog to help anyone in their beauty endeavors by sharing swatches, comparing products, writing reviews of makeup, hair care, skin care & niche fragrances.

I have been an active member of various online beauty communities for over twenty years—starting with MakeupAlley. I love all areas of beauty from luxury to affordable. I look for what works with the best overall user experience.

I established this blog in 2014 and have written over 1200 posts. I've tried thousands of products over the decades making it easy to compare and cut through the marketing and hype.

I focus on well-aging. I have Rosacea and my skin is now dry as I'm going through normal aging and Perimenopausal hormonal changes. I was combo for years and have been through hormonal acne plus pregnancy changes. Being in my mid-forties I look for products that actually deliver on their results.

See more about me HERE

I have a ton of skincare & beauty tips on Instagram that aren't on this blog. Click below.

Tag: Florence

Makeup Haul: ILIA, Florence by Mills & NUDESTIX

Current Favorites & Product Obsessions