Purearth is an Indian brand founded on Ayurveda principles. Ayurveda is an ancient philosophy developed in India. It’s the oldest holistic type of healing system and a balance between mind, body and spirit. Ayurveda is the balance of three elemental energies or doshas: vāta (air & space), pitta (fire & water) and kapha (water & earth). I actually grew up with these principles as my grandmother is a Kinesiologist and I had a very holistic natural upbringing. I will admit I kind of got away from them after I went into Western medicine and became a nurse. So it’s nice to get reminded about them again and focus on a more holistic approach combining modern and ancient philosophies.
Purearth has some snippets about what each dosha means in a skincare presentation. You can read the full descriptions HERE.
Vata This skin type has both air and space as its predominant elements. The skin is cool to the touch yet very fine and delicate. Those who belong to the vata skin type can develop early signs of ageing on their skin. It is also highly at risk of developing various conditions such as skin fungus and eczema. To prevent such problems, make sure to get enough sleep at night and eliminate sources of mental worry and stress.
Pitta In this type of skin, both fire and water are dominant elements. Individuals with pitta skin are mostly fair with a soft, warm glow. This type of skin complexion could also have freckles and moles on the surface. It could put one at risk of developing various diseases such as rosacea, liver spots, pigmentation, rashes, and acne. Due to the fire element, pitta skin does not tolerate excessive sunlight exposure well.
Kapha This particular skin type is characterized by predominant water and earth elements. It is cool, oily, and soft with a luminous complexion. Unlike vata skin types, individuals with kapha skin naturally develop wrinkles at a later stage of life. However, individuals with kapha skin are at risk of developing oily skin due to its enlarged pores, acne, pimples, blackheads, and water retention.
The first product I have to discuss is the Turmeric Sand Exfoliant Face Mask. Details per Purearth:
Eliciting a rush of vitality, our face sand is an addictive beauty ritual. An ancient Ayurvedic recipe handed down over generations, this hand blended treat is a union of organic, biodynamic turmeric, Kashmiri saffron, Persian walnuts, bitter apricot kernels and neem among other precious ingredients. Gentle and supremely effective, it lifts dead skin cells, drawing out impurities, clearing acne, congestion, blemishes and encouraging blood flow.
Polished clean without sacrificing natural moisture, a flourishing complexion emerges – soft and silken smooth. A favourite with men, our Face Sand works well for thicker, oily prone skin. Fullers earth and walnut help refine pores, gently exfoliating blackheads, clearing blemishes and acne.
Handcrafted with natural botanicals and minerals – the colour, fragrance and texture of our Turmeric Face Sand may vary with changes in seasonal harvests. We hope that you will embrace the beauty and purity of our precious ingredients. Housed in our beautiful apothecary jars, each Turmeric Sand Exfoliant Face Masque is hand-filled and bottled in French violetglass to preserve the bio-active energy of our precious ingredients.
The Ritual Activate one spoonful with water, milk, honey or yoghurt to create a loose wet paste. Gently layer onto the face and neck, avoiding the eyes and mouth. This stimulating potion doubles as a masque and exfoliator. For acne prone skin, layer on as a masque for up to 15 minutes. Enjoy this treasured time for yourself before rinsing off with cool water to reveal a radiant complexion. To exfoliate, massage in upward circular strokes to infuse your skin with its bio actives and lift away debris and impurities.
The Results Our Vedic, biodynamic, organic Turmeric is renowned in Ayurveda for its healing and brightening results. Antibacterial and anti-inflammatory Neem, together with Licorice root and rare Kashmir saffron have a remarkable ability to safely relieve acne, pigmentation and sun damage. They fend off free radicals to normalise and brighten an uneven skin tone. The synergistic composition of our botanicals makes this an incredibly effective treatment to clear congested skin and to renew skin texture. Fuller’s earth absorbs excess oil from skin, leaving it beautifully balanced and radiant.
Ayurvedic Benefits Turmeric and neem heal pitta skin disorders. Saffron balances all dosha skin types.
Ingredients
PRUNUS ARMENIACA (BITTER APRICOT) KERNEL POWDER, FULLER’S EARTH§, CURCUMA LONGA (BIODYNAMIC TURMERIC) POWDER**, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT **, JUGLANS REGIA (PERSIAN WALNUT) POWDER**, AZADIRACHTA INDICA (NEEM) POWDER**, PUNICA GRANATUM (POMEGRANATE) POWDER§, HIPPOPHAE RHAMNOIDES (SEABUCKTHORN BERRY) POWDER§, LAVANDULA ANGUSTIFOLIA (LAVENDER) POWDER, CINNAMOMUM VERNUM (CINAMMON) POWDER**, ROSA DAMASCENA (ROSE PETALS) POWDER, LAVANDULA ANGUSTIFOLIA (LAVENDER) STEAM DISTILLED OIL, CROCUS SATIVUS (KASHMIR SAFFRON) +LINALOOL AND LOVE.
** CERTIFIED ORGANIC, § WILD HARVESTED. + NATURAL COMPONENT OF ESSENTIAL OIL.
You can see the mustard yellow color and it has a very earthy scent much like turmeric. You mix the powder with water, milk, honey or yogurt to make a paste. The paste comes out very thick. You can just use this as an exfoliating paste. It has a rough texture that’s not abrasive. You can also let this sit as a mask then use it as an exfoliating paste for some extra glow. I love the healing and anti-inflammatory benefits of turmeric and I really wanted to love this. I am just way too lazy to use a do it yourself mask. I need mine premixed in a jar. Love the concept and what you’ll get out of it, just not for me. I think the Mitti Clay Face Masque is more my style and I’ll have to look into buying that one some day. If you like DIY face masks and like to concoct your own potions, you’ll like this. It got fabulous ingredients that will help detox and heal the skin.
The next one I have is the Wild Seaberry Supercritical Oil. Details per Purearth:
Nestled along silvery, glacier fed Himalayan valleys and villages, the precious seabuckthorn berry is a superfruit with a magnificent phytonutrient and EFA profile. Wild crafted and hand harvested by our lovely Ladakhi women at over 13000 feet, the whole fruit is sun dried in the pristine mountain air and supercritically extracted to retain all its nutrient rich properties for intensive repair, healing and skin health.
100% raw, pure and potent, our singular seabuckthorn oil is replete with the rare Omega 7, high content of Vitamins A, C and E, superoxide dismutase (a powerful antioxidant that fights free radicals) over 190 skin loving phytonutrients and a host of bio actives. We employ the cleanest, greenest technology to supercritically extract the oil within a bio-hotspot forest near our studio in Pune, India.
Our 100% Wild Seaberry Supercritical Oil is hand harvested in the Himalayas and may vary in colour and fragrance with changes in seasonal harvests. We hope that you will embrace the beauty and purity of this precious oil. Hand filled and housed in our beautiful apothecary jars, each Wild Sea Berry Supercritical Oil is bottled in French violetglass to preserve its bio-active energy.
The Ritual Massage a few drops of this precious, ruby golden oil onto damp, clean skin and to your lashes and brows as a serious night time treatment oil. Breathe, as you allow its goodness to sink in. A few drops in your daytime skincare will boost skin protection. We love its velvety softness as a make up primer or base, forming a protective barrier on skin. The ruby gold colour does not stain and disappears into skin without a trace.
The Results Even toned, supple and radiant skin! This powerful oil has proven results for healing and clearing acneic skin (yes oils do heal acne), rosacea, pigmentation, environmental and UV damage. Helps collagen synthesis, regenerates skin at a cellular level to tone, lift and firm. Safe and effective in healing skin damaged by laser, surgery, wounds, scarring and radiation.
Ayurvedic Benefits Excellent to cool pitta skin doshas which may be acneic, inflamed or irritated. works well to relieve vata disorders such as dry, rough, parched and pigmented skin conditions.
Ingredients 100% HIMALAYAN SEABUCKTHORNBERRY OIL, AND LOVE.
I love this facial oil. It’s got a beautiful one ingredient inci list. Look at that golden red hue, just amazing. It has a medium weight texture it’s not the lightest facial oil & it’s more nourishing. I liked to use this in my night routine. Seabuckthorn oil is super high in antioxidants plus it contains rarer omega 7 fatty acids. It’s rich in vitamins A, C & E and carotenoids like beta carotene (gives this oil its orange hue). Seabuckthorn oil does also have omega 3, 6 and 9 fatty acids in addition to 7. It helps the skin repair itself and helps boost collagen production. It also gives a nice glow to the skin.
The supercritical part comes from the way they extract the oil. It’s extracted using a solvent free method like CO2 not using steam or distilling. The oils extracted this way have a closer composition to the natural plant versus when extracted by other means. This oil in particular has such a stunning rich red orange hue. I really really liked this oil. It can stain your pillowcase if you apply too much or don’t wait long enough for it to absorb into the skin before bed. That’s about the only thing I can say about it that’s not stellar. It’s a phenomenal oil with such a rich profile of benefits. Purearth also has a few other blends of supercritical oils that look nice if you prefer more of an oil blend.
